Target, engage, and convert your highest value accounts with ABX
Account-Based Experience (ABX) creates a cohesive full-funnel motion built to help you accelerate cycles and close bigger deals faster.
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Level up your enterprise account-based marketing (ABM) strategy with ABX
Use tech to focus on the accounts that matter
Identify high-intent buyers early and stay ahead of competitors. Account-based intelligence helps you prioritize the right accounts, understand their needs, and build a more predictable path to engagement.
Case Study
“demandDrive should be the top choice for any tech company looking for an outsourced Lead Generation service.”
Alex Cartagena
VP of Sales @ Black Duck
Case Study
Overview
Black Duck delivers application security testing solutions to enterprise organizations with complex buying committees and long sales cycles.
Challenge
Black Duck needed to engage a narrowly defined set of high-value enterprise accounts, but traditional outbound struggled to break through. Security buyers were highly technical, risk-averse, and distributed across multiple stakeholders, making it difficult to generate meaningful conversations or progress accounts through the pipeline.
Solution
Black Duck partnered with demandDrive to execute a focused account-based outbound program. demandDrive aligned SDR outreach with Black Duck's target account list, buyer personas, and security-specific messaging, orchestrating multi-channel engagement across email, phone, and LinkedIn. Ongoing program oversight, account-level reporting, and messaging refinement ensured outreach stayed relevant as accounts progressed.
Results
The account-based program delivered clear, sales-aligned outcomes across Black Duck's target account list. On average, 80% of demandDrive-sourced leads converted into opportunities, signaling strong account fit and buyer readiness.
demandDrive also captured additional account-level intelligence for 75% of Black Duck's target accounts, equipping the sales team with deeper context to guide follow-up and multi-stakeholder engagement. As a result, 70% of Black Duck’s passed leads were attributed to demandDrive-sourced contacts, reinforcing the program’s impact on pipeline quality.
In total, demandDrive-generated leads contributed approximately $2M in pipeline value, delivering predictable revenue contribution and supporting sustainable growth within Black Duck's priority accounts.
Breaking down your sales and marketing silos
This is about more than just building pipeline or converting it into revenue. When you can align across the entire sales and marketing funnel, each touchpoint compounds to turn early engagement into closed won business.
Testimonial
“It was the custom approach to our data needs that really set demandDrive apart. They are consistently one of our top-performing lead channels.”
Christina Lyle
Integrated Demand Gen Lead @ Salesforce
Personalized content is your performance multiplier
Reach buyers with content tailored to their priorities at every stage. Highly targeted messaging throughout the buyer journey strengthens engagement, increases relevance, and moves accounts through the journey with less friction.
Testimonial
“demandDrive has been a true sales partner. They deliver results and are an integral component of our sales organization.”
Bonnie Brady Lucia
VP of Marketing @ Zyter TruCare
Track performance across channels
See what’s working across your ABX efforts with transparent, visual analytics. Connected reporting helps you measure influence, refine tactics, and optimize your motion for maximum return.
Testimonial
“demandDrive has touched almost all of our marketing efforts - built platforms, integrations, managed our website, inbound marketing efforts, content creation and... our email marketing program. I love working with them and would highly recommend.”
K. Phillips
Senior Marketing Manager @
Sono Bello
Drive impact with a precision-first approach
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Accelerate engagementPower more momentum and earlier influence in active deals.
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Turn interest into pipeline
Relevant messaging turns early engagement into real opportunities.
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Maximize efficiency
Spend more time advancing buyers and less time chasing leads.
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Drive predictable revenue
Enable more consistent forecasting and healthier pipeline coverage.
